THE PROGRAM

8am	:	Breakfast

8.30 am	:	Welcome, Session Goals Seth Horowitz, Publisher, New York Construction Magazine

8.45 am-9.00 am	:	Positioning Your Firm to Succeed Louis C. Grassi, CPA, CFE and Renee Sacks, Ph.D.

		Two leading professionals from two different perspectives outline what you need to consider to prepare your company to grow and respond in a changing market. The critical connection between financial and marketing operations are explored from traditional and non-traditional perspectives. You’ll take away insights that will change the way you plan for your firm’s growth.

9.00-10.00 am	:	Your Business Plan. Is your firm ready with a plan to grow in a changing economy?
		Leading industry experts explore their insights and strategies for guiding their firms in a changing market.

		Key Session Questions: What’s your business plan and what should you be considering in an overall business plan to ride out changes and prepare for new business cycles? From an operation’s perspective, how are you preparing to reshape your company’s operations to meet financial changes and challenges? What steps should you be taking to reduce costs, increase efficiency, retain talent in high and low market cycles?
		Session Leader: Louis C. Grassi, CPA, CFE Panelists: Jay Badame, Tishman Construction William Marino, Allied NorthAmerica Patricia Harris, Esq. Zetlin & De Chiara William Gilbane, III, Gilbane Construction John Rapaport, Component Assembly Systems Sal Caputo, Forest Electric

10.00-11.00 am	:	Your Business Development Plan. Are you winning the business you want?
		Your business development plan is integrally tied to your firm’s brand and its perception in the marketplace. Do you have a branding plan? What are your company’s core messages and how are they positioned in the marketplace? Do you have a diversified marketing plan? Leading marketing and business development experts explore their strategies for winning new business and retaining existing clients. Key Session Questions: What are the key elements of a successful business development plan? Are you winning the business you want, the business you can do or the business the market perceives is right for you? Do you have a recognized brand? What’s your competitive advantage? Are your relationships accelerating your business growth? How do you implement a successful relational marketing program? Session Leader: Renee Sacks, Ph.D., President, Sacks Communications, Inc. Panelists Adam Wolf, Grassi, CPAs & Success Consultants Lisa Buglione, Allied Northamerica Christine Flaherty, STV, Inc. Kirsten Sibila, JCJ Architecture Jennifer Murphy, Plaza Construction

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